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Snack Food Association Supports Voluntary School Nutrition Standards

ARLINGTON, VA. – April 26, 2007. The Snack Food Association (SFA) said today it concurs with an Institute of Medicine (IOM) report issued April 25 that action needs to be taken in the nation’s public schools to combat childhood obesity. SFA said that a voluntary approach with nutrition guidelines developed by the Alliance for a Healthier Generation (AHG), which are already being implemented, will be a more effective way for the IOM, the industry and schools to achieve the same goals

"The Snack Food Association is delighted to be part of a growing coalition of companies and trade associations that are doing their part to help parents, educators, and health professionals teach kids about healthier lifestyles," said Jim McCarthy, SFA President and CEO. "Parents can practice healthy eating and exercise habits with their children at home, but they cannot be present in school to guide the choices their children make. Therefore, we endorse the snack food guidelines created uniquely for schools by the Alliance for a Healthier Generation and applaud the Alliance 's Healthy Schools Program that helps students learn healthy eating habits and have more access to physical activity."

The Snack Food Association joins Campbell Soup Company, Dannon, Kraft Foods, Mars and PepsiCo, who announced the guidelines with the Alliance in October 2006 and for the past five months have been working with the Alliance to help encourage their broad acceptance in the unique school environment. Some of these companies have already launched new nutritious snack products that are formulated with the specific needs of children and teens in mind and which meet or exceed the Alliance guidelines.

In addition, The Bachman Company, Reading, PA, Ubiquity Brands, Chicago, IL, Rudolph Foods Co., Inc., Lima , OH , and Shearer's Foods, Inc., Brewster , OH , also announced their endorsement of the guidelines.

"Our members continue to develop new ways to provide better-for-you snack options without sacrificing taste," said McCarthy. "We look forward to a strong partnership with the Alliance and working with them to implement their guidelines in schools."

The Alliance is currently working with over 1,100 schools across the country to make a variety of health improvements throughout the school day. It is expected that the number of schools supporting the Alliance guidelines will grow at least six-fold within the next year.

For more information, contact:

Lisa Katic, 703-548-2513

Or Jim McCarthy, 703-836-4500, ext. 201

 

 

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