2009 Dollars and Consumer
Sense Study
Andrew Smith, Senior Account Executive
Yankelovich – The Futures Company

Attendees will hear the results of a 2009 Dollars and Consumer Sense Study and how your marketing team can use this to build your value proposition. This is a 3-pronged approach and will provide valuable marketing tools throughout 2009. The results in this study will deliver “How To” tools such as ASSAY for your brand planning and not just a report on trends.

Where are Food Prices Headed in 2009… And what impact will they have on YOUR business?
Brian Todd, The Food Institute

Following two years of accelerated food price inflation, what is the outlook for retail food prices in 2009? As the U.S. and global economies have fallen into a recession and commodity and energy prices have fallen 30% to 60% over the past few months, the food industry faces lower costs, but greater uncertainty. Both the depth and breadth of the current recession will have an impact on the food sector and ultimately affect the prices charged by retailers and paid by consumers.