On-line
courses offered by Saint Joseph's University
NEW COURSES:
New Food Product Development
I: Background,
Strategy and Early Stage Development. This
course will cover issues related to new product strategy
such as the importance of new product development to
the firm; value creation; types of innovation and types
of new products; new product failure and success; the
new product process, including a focus on stage-gate
processes; organizational structures for new product
development, including cross-functional teams and the
importance of outsourcing; plus early stage development
activities, including opportunity assessment, ideation,
concept development and testing, product testing and
shelf-life testing, and scale-up from the bench to the
pilot plant. This course is available January 1, 2008
by John Lord.
New Food Product Development
II: From Marketing Plan through Launch.
Part II will pick up where Part I ends. We will discuss
the various elements of the marketing plan needed to
support new product introduction, including packaging
design and development, brand name, positioning, pricing,
advertising and promotion. We will also discuss the
launch process, including the coordination of various
sourcing, production and logistical activities, the
sell-in process, and execution of the launch, from start
ship through monitoring the launch. This course is available
January 1, 2008 by John Lord.
Developing a Business
Plan II: Understanding your Company, the Environment,
and the Customer. The first course
in business planning dealt with the qualitative part
of developing a business plan. This course deals with
the financial and quantitative side. The numbers drive
everything we do and in this course we will discuss
how to develop a sales forecast, creating and understanding
the financial statements for your business, analyzing
the health of your business using ratio analysis, adjusting
your forecasts to match actual performance, and finally
writing the business plan.
This course is available January 1, 2008 by Marty Meloche.
For
a brochure of the following on-line courses offered
by SJU, please click HERE.
RETURNING COURSES:
Title: Developing a Business
Plan: Understanding your Company, the Environment, and
the Customer
Description: This course will help you through
the first steps of business planning. Whether you are
a start up venture writing a business plan or an ongoing
enterprise developing a new strategy or just trying
to evaluate your current strategy you should find this
course helpful. This is the first of two business planning
courses and deals with understanding your business,
your customers, your environment, and yourself. Without
this understanding and based on it an evaluation of
the business climate for your product or service, the
numbers mean nothing. The second course will deal more
specifically with the financial; and quantitative elements
of the business plan.
Title: Introduction to
Foundations of Marketing
Description: The food industry in the United
States is an almost 1 trillion dollar industry. It is
the largest commercial sector of the economy and largest
employer. The industry is vast and complex, consisting
of thousands upon thousands of individual farms, markets,
production plants, wholesalers and brokers, trucking
companies, warehouses, restaurants, institutional feeding
operations, retailers and other key players such as
banks, advertising agencies and marketing research firms.
In this course, we will first briefly review the nature,
size and scope of the food industry in the United States.
Then we will define and discuss marketing as both a
social process and as a business activity.
Title: Designing Food
Products for International Markets
Description: This course is organized into
sections that describe Pennsylvania’s success
in exporting, our major trading partners, and specific
topics associated with exporting. Online users will
find additional information on major export markets,
including lists of potential buyers by country and product
as well as Pennsylvania suppliers.
Title: Entering International
Markets
Description: This course provides a comprehensive
review of the various methods of exporting products
addressing the differences between the types of export
intermediaries, agents, distributors, partners, and
agents you can choose. An introduction to the types
of documentation necessary for exporting food products
and preparing for customs will be presented. Steps for
preparing product for distribution will be provided.
Finance options and issues are then introduced. Finally,
an overview of the range of information sources available
to assist with preparing for export.
For a brochure of all the SJU Courses, please click
HERE. To register
please click HERE.
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On-Line Courses Offered by The
Ohio State University.
Food Chemical Safety Registration Begins December
15, 2008, Class Begins January 5, 2009.
The Snack Food Association (SFA) has partnered with
The Ohio State University (OSU) to bring to you a four
course series in food science training.
These courses are designed to provide food science
training and information to professionals in the food
industry. The courses are entirely online and have 9
weekly units, live chats, and podcasts. You will earn
5 Continuing Education Units (CEUs) for completing each
course. Completing four courses in the five course series
will earn you a Certificate of Proficiency in Food Science
from the Food Science Technology Department at OSU.
The syllabus for the courses to be offered can be found
by following the links below. The general course fee
is $500, but SFA members receive a 10% discount on each
course. If you are a member of the Snack Foods Association,
please contact Christopher Melchert at 703-836-4500,
ext. 211 for more information.
To register for the course, please print out the registration
form and fill it out and fax it to Christopher Melchert
at 703-836-8262 who will process your registration.
If you have registration questions, please email Christopher
Melchert at cmelchert@sfa.org.
The course fee is $500 for non-members and $450.00 for
members. SFA accepts credit cards and company checks.
Upon receipt of your registration SFA will forward your
registration form to OSU, who will create an account
for you and officially enroll you into the course and
send you course information.
Courses in the Certificate of Proficiency in Food Science
series include:
Food
Safety and Quality
Food
Chemical Safety
Introduction
to Food Processing
Introduction
to Food Science
Food
Biosecurity
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