2 Part Case Study: Whether and How Should a Leading Food Manufacturer Defend its Business
Dr. Richard George, Professor of Food Marketing
Saint Joseph’s University

“I listen, I forget. I see, I remember. I do, I understand.” This year’s sales/marketing track will offer an interactive case study session designed to enhance participant understanding of the dynamics of the competitive marketplace. Dr. Richard J. George, Professor of Food Marketing at Saint Joseph’s University, will be leading a case study that will cover the issues of competition, competitive strategy, marketing, new product marketing, and product introduction. The case study (distributed in advance of the management conference) deals with whether and how should a leading food manufacturer defend its business. Participants will work in teams to consider the competitive dynamics and work through the marketing, sales, and financial implications. Teams will present their recommendations and be critiqued by the other teams. It should be a fun learning experience.

Food Retailing and a Changing Economy
Speaker TBA

With food and energy prices continuing to rise, retailers are increasing pressure to continue to deliver value to consumers. In this session, hear how a leading retailer is addressing these and other issues and find out how their reactions are affecting snack food companies.